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Advertising and Public Relations

Overview

This course develops students understanding of public relations and advertising theories and practices. Students learn to consider advertising and public relations processes, products and effects from multiple perspectives, as well as develop critical thinking skills and their ability to speak and write effectively. The fields of advertising and public relations are rapidly changing now that the Internet and mobile devices like smart phones and tablets have influenced the way professionals create messages. Unique opportunities and exciting challenges lie ahead in the advertising and public relations field. This course combines courses in communication, advertising, public relations and marketing to prepare students for the overlapping roles of advertising and public relations professionals.

Entry Level

  • Undergraduate
  • Graduate
  • PhD

Entry Mode

This programme is widely taught as full time, part-time, distance or sandwich at most levels.

General Entry Requirements

Subject Specific Requirements

Prior qualification in English Literature is an advantage

WASSCE Entry requirements:

Core: Credit passes (C6) in English, Core Mathematics, Integrated Science & Social Studies Electives: Credit passes (C6) in any three elective subjects

American High School Grade 12

An applicant for admission to a degree programme in Ghana must have a Final Grade Point of at least 3.0 *Admissions will be to Level 100.

GCE (Cambridge) – ‘A’ and ‘O’ Levels

Applicants must have three relevant subjects at the Cambridge ‘A’ Levels. In addition, they must have at least five (5) passes including English and Mathematics at the Cambridge ‘O’ Level. *Most universities in Ghana welcome applications from students who follow the IB Diploma Programme and meet the following college requirements. Admissions will be to Level 100.

International Baccalaureate

Applicants must have at least Grade 4 in any Three (3) HL subjects. In addition, they must have at least Grade 4 in English Language/Literature (SL) and Mathematics (SL).

Mature

• Must be, at least, 25 years by (*certain date). • Should have a minimum of GCE/SSSCE/WASSCE Certificate or an equivalent qualification. • Must pass a University Entrance Exam or aptitude test in Math and English.

Postgraduate

Masters (MPhil, MA, MSc) A good first degree (at least a second class lower division) in a relevant field of study at any recognised University. 

PhD 

Normally a Master’s degree with research in the relevant field will be required for admission to this programme. Where an applicant is judged to have any deficiency, this may be remedied by requiring the applicant to make up as appropriate either by course work or mini-project or both. 

How Programme Is Assessed

Students are assessed by any combination of three assessment methods: quizzes/interim/mid-semester tests, and project works completed throughout the course; and written examinations at the end of each course. The exact mix of these methods differs between universities, subject areas, years of study and individual courses. Most degree projects are typically assessed on the basis of a written dissertation during your final year of study.

Where This Degree Will Take You?

Advertising and Public Relations students have developed core skills in communications strategy, creative development, marketing analysis and digital media. Once a graduate you could go on to work in one of the following roles:

 

  • Creative Director 
  • Copy writer 
  • Digital Marketer 
  • Marketing Coordinator
  • Marketing Communication Specialist       
  • Media Planner 
  • Public Relations Account Executive 
  • Public Relations Specialist
  • Sales Promotion Account Executive 
  • Social Media Manager 
  • Social Media Specialist

 

Please remember that many employers accept applications from graduates of any degree subject, so don't restrict your thinking to the jobs listed here.

 

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