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Strategy Communication

Overview

The Strategy Communication program combines both academic knowledge of fundamental theories, concepts, and applications of strategic communication and an overview of practices in communication management: research design, planning, implementation and evaluation. Strategic communication is one of the foundations for the success of organizations and corporations across all industries, both in the for-profit and the non-profit space. It is also an important part of politics, social change, and health care innovation. Students enhance their abilities to advantageously influence and further an organization’s mission through communication – making them invaluable in virtually any business. Students’ expertise are broadly applicable to roles that require them to develop communication strategies, create meaningful messaging for different target audiences, and advise company leadership in making sound decisions when communicating with their employees, the public, investors, and other stakeholders.

Entry Level

  • Undergraduate
  • Graduate
  • PhD

Entry Mode

This programme is widely taught as full time, part-time, distance or sandwich at most levels.

General Entry Requirements

Subject Specific Requirements

Prior qualification in English Literature is an advantage.

WASSCE Entry requirements

Core: Credit passes (C6) in English, Core Mathematics, Integrated Science & Social Studies Electives: Credit passes (C6) in any three elective subjects

American High School Grade 12

An applicant for admission to a degree programme in Ghana must have a Final Grade Point of at least 3.0 *Admissions will be to Level 100.

GCE (Cambridge) – ‘A’ and ‘O’ Levels

Applicants must have three relevant subjects at the Cambridge ‘A’ Levels. In addition, they must have at least five (5) passes including English and Mathematics at the Cambridge ‘O’ Level. *Most universities in Ghana welcome applications from students who follow the IB Diploma Programme and meet the following college requirements. Admissions will be to Level 100.

International Baccalaureate

Applicants must have at least Grade 4 in any Three (3) HL subjects. In addition, they must have at least Grade 4 in English Language/Literature (SL) and Mathematics (SL).

Mature

• Must be, at least, 25 years by (*certain date). • Should have a minimum of GCE/SSSCE/WASSCE Certificate or an equivalent qualification. • Must pass a University Entrance Exam or aptitude test in Math and English.

Postgraduate

Masters (MPhil, MA, MSc) • A good first degree (at least a second class lower division) in a relevant field of study at any recognised University. 

PhD 

Normally a Master’s degree with research in the relevant field will be required for admission to this programme. Where an applicant is judged to have any deficiency, this may be remedied by requiring the applicant to make up as appropriate either by course work or mini-project or both. 

How Programme Is Assessed

Students are assessed by any combination of three assessment methods: quizzes/interim/mid-semester tests, and project works completed throughout the course; and written examinations at the end of each course. The exact mix of these methods differs between universities, subject areas, years of study and individual courses. Most degree projects are typically assessed on the basis of a written dissertation during your final year of study.

Where This Degree Will Take You?

Strategy Communication students are poised to provide strategic strategy for corporate communication programs that benefit business goals, employees, customers and vendors in a global marketplace. Careers can be found in any industry and include such positions as: 

  • Communication Specialist
  • Corporate Communications Officer
  • Public Information Officer
  • Media Specialist
  • Employee Communication Specialist
  • Government Information Officer
  • Public Relations Practitioner
  • Technical Writer
  • Journalist
  • Publication Editor
  • Publicist
  • Market Researcher
  • Copywriter
  • Script Writer
  • Blogger

Please remember that many employers accept applications from graduates of any degree subject, so don't restrict your thinking to the jobs listed here.

 

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